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ROI May 18 · 2026 · 4 min read

How much is your agency losing on COI requests?

A back-of-envelope analysis of where COI labor actually goes — and what 90-second issuance unlocks at the agency P&L level.

ED
Emil Diaz
Founder · Koffyr

A back-of-envelope analysis of where COI labor actually goes — and what 90-second issuance unlocks at the agency P&L level.

The math

Take a typical mid-size agency: 120 COIs per month, 11 minutes per COI today, $48/hr fully-loaded CSR cost. That’s 120 × 12 × (11/60) × 48 = $12,672 per year in raw labor.

Cut the minutes-per-COI to 1.5 — the average we see across our design partners — and the same agency spends $1,728. Annual savings: roughly $10,900.

Why it compounds

It’s not just the labor line. The CSR doing the COIs is the same person doing the renewal walk-through. Time spent on COIs is time not spent prepping the carrier call — and that’s where five-figure premium leaks happen.

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